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Marketing

Types of Marketing For Your Business

Getting the name of your business out to new customers can be a challenge. There are many types of marketing to consider that will reach different demographics. Here are a few for you to consider.
Print Marketing
Producing brochures and fliers through digital printing new york ny gives customers materials to take with them when they consider your company. You can also drop them off at your chamber of commerce or other businesses you work with. Add clear, professional photos of your products and company to catch the eye of potential clients. A coupon will entice them to stop by to see what items you have to offer.
Social Marketing
One of the most popular forms of advertising today is social media marketing. Gathering likes from those who visit your page allows you to promote your products to new people. You have the option to change up what you post and pay to put your message out to those who have yet to know your business. This also includes your website, where customers can learn about your company any time of the day. It is possibly the farthest reaching option you have for an affordable price.
Pay Per Click
When you advertise with this medium, you set up an ad that will show up on the internet. When a person clicks on it, you are charged for it. This type of advertising is typically found on search engine platforms and is an affordable option for businesses who are watching their budget.
Television and Radio
If your customer base is local, another idea is television or radio advertising. You can have a commercial shot within your shop and then schedule when your primary demographic would tune in to see it. You can also have the production company provide you a copy of the commercial to put on your website and social media.

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Business

Protecting Yourself from Crime

Even if you live in a safe community, a mugging or home invasion is still a frightening possibility. According to the FBI, a property crime happens every three seconds. What’s more, there were 3.8 million home invasions last year. Although the majority of those incidents were burglaries when the homeowners were out, an alarming 7% involved a violent confrontation.

Crime rates may go up and down, but crime will always be with us. It’s thus important to be prepared to defend your home and your loved ones from an intruder. Here are a few ways.

Creatively Conceal a Weapon

Women are unfortunately more vulnerable to attacks, whether outside the home or in targeted invasions. If you are a woman who carries a firearm for protection, a concealed ankle holster is a great way to make sure your firearm is readily available when you’re out or approaching your home at night.

Take a Self-Defense Course

Self-defense and martial arts classes can give you the security of knowing that you’re capable of preventing a violent attack in or out of your home. General self-defense classes are offered by a variety of organizations, from fitness clubs to rape crisis centers to universities.

Obtain a Ballistic Shield

While many homeowners are ready to defend themselves with a firearm, there are just as many who are uncomfortable owning a gun. But what if you encounter an armed burglar? Perhaps the best solution is a ballistic shield. Similar to versions used by police, these protective devices can be as light as eight pounds and typically measure 30 by 20 inches.

Adopt a Guard Dog

With proper training, a dog can be a great line of defense against an intruder. Some of the best breeds for the job include Akitas, Bullmastiffs, Doberman Pinschers, German Shepherds, and Rottweilers.

Confronting the possibility of a physical attack or home invasion is not a pleasant thing. But actively preparing for one can make you feel safer and less worried about your ability to protect yourself and your loved ones.