In order to identify who is selling what, we need every product to be visually represented by a symbol and that is the logo. The logo is what creates the brand impression and so it must be totally unique. Logo design is very vital in establishing the logo in the market and accruing value to it.
Why is logo design vital for the brand?
Logo design can make or break a brand. If the logo is designed right and resonates with the customer, it can make a mark for the brand in the market and industry. For instance, the Nike or Apple logos have created their own fan following in the market. What made them click is the uniqueness of the logo design.
Certain logo designs have also broken the brand image creating quite a controversy in the market. This might have been due to plagiarism, inappropriate use of expressions or signs, or misrepresentation of symbols. A good example of this lies in the scrapping of the Tokyo Olympics 2020 logo for plagiarism.
Whatever the reason may be, it is definitely proven that logo design is a critical factor that determines the value of a brand in the market.
What are the elements of a great logo design?
A logo design is termed great if it has the following features or characteristics.
The first factor that characterizes a great logo design is its simplicity. Yes, the logo design must be created with simple lines or contours. If the logo design is complex, reproducing it would be difficult and mistakes may occur. This can prove costly as the brand identity would be compromised by faults in the logo design.
So, to establish the brand identity effectively, the logo design must be simple and clear.
A great logo design is scalable. By scalability, we mean it looks the same when it is big or small. The logo design should have the same impact when it is magnified or miniaturized. That is what makes the logo design great and effective.
- Easy to render
Is your logo design to render in print and on online media? Some logo designs have complex color hues which are rendered differently on paper, print and online. Some others have the problem of having complex contours or images that make them difficult to be rendered.
If you want your logo design to be great, make sure that you use the standard CMYK colors for printing the logo in print and online. Also, use simple lines and contours to render the design easily both online and offline.
- Easy to recall
A great logo design is one that is easy to recall. In fact, experts say that if a person was able to recollect the logo design and draw it exactly on paper, you could term the logo design to be great. The greatest of logo designs have been the ones which people have been able to easily register and recall.
- Looks good in both monochrome and color
Companies print the logo on stationery in black and white and on marketing materials, in color. So your logo design must look good in both monochrome and color. If color is what makes your logo design stand out, you would lose its impact while printing it in monochrome. That simply will not work. So always go for a logo design that looks great in b/w and color.
A great logo design can be designed only by an expert and experienced print supplier with a creative in-house studio. Find one today.