Categories
Videos

How to find Multi-Million dollar business ideas

https://www.youtube.com/watch?v=T1x__ImnOsA

Transcript

0:01
What’s up YouTube?
0:02
This is Steve with the Dukes of Startup.
0:05
Today we’re going to talk about 4 skills to create multi-million dollar business ideas,
0:11
but stay tuned to the end because we will give you a bonus fifth skill, for free.
0:21
Two important mindsets to keep in mind while using these skills to create multi-million
0:32
dollar business ideas.
0:34
First, customer validation is key.
0:38
When you’re building a business you have got to keep your customers in mind.
0:42
If you’re customers don’t want it, ain’t no one gonna want it.
0:45
Keep talking to them, keep them in the loop, and know, most of all, know what they want.
0:52
And the most important mindset to have is to “Just Start.”
0:57
There are too many people that want to start a business, and have a good idea, but they
1:03
never do anything about it, and guess what that makes them?
1:06
Zero dollars!
1:07
You don’t make any money on a failed business, or a business that never gets off the ground.
1:14
The first skill to finding your multi-million dollar business idea is just write it down.
1:20
Keep a notepad with you, I don’t care if it’s on your phone, or if you tattoo it across
1:24
your chest, doesn’t bother me.
1:26
Just make sure you have it somewhere where you can review it.
1:30
Skill number 2 is to just look for freaking trouble.
1:33
How many times do people tell you to stay out of trouble?
1:36
No, NO!
1:37
That’s not going to make you money.
1:40
Look for something that irritates or annoys people.
1:42
When you find that, chances are, people will empty their bank accounts on you.
1:49
I’m serious, it works!
1:51
It works a lot.
1:55
Skill 3 to find a multi-million dollar business idea.
1:58
Look for customer’s complaints.
2:00
It goes along with skill two “looking for touble.”
2:04
Two great places to look for customer’s complaints are Amazon customer reviews, and the Better
2:10
Business Bureau(BBB).
2:11
These are places where customers congregate to tell you the problems or the greatnesses
2:17
they’re seeing.
2:18
If there are enough customers complaining about one thing I think that means you found
2:22
a pretty good business idea.
2:24
Skill 4, Facebook negative keyword search.
2:27
People are always complaining about things in their lives.
2:30
If you go to Facebook it acts as a search engine for negative complaints.
2:34
If you go to the search bar, and type in negative key words like “annoy” or “hate” or “I’m pissed.”
2:41
You are going to find people complaining about companies, items, ideas, products.
2:48
If you find enough people complaining about one thing, you have it, a good business idea,
2:56
and you validated the customers.
3:00
Bonus round, fight!
3:03
What happens when you combine two proven business ideas?
3:06
You mix and match them, and see what you can find.
3:09
Let’s say that you take Blockbuster video, and you combine it with vending machines!
3:16
Two very separate ideas, but you get redbox, and we all know that redbox is awesome.
3:21
I’ll bet you guys have used redbox within the last week.
3:25
What if you combined libraries with ebay.com, that’s right, you get amazon.com that is a
3:31
sweet website everyone goes on, I’ve even mentioned it earlier in this video.
3:35
If those companies are able to mix and match and create multi-million dollar ideas, why
3:39
can’t you?
3:40
I’m going to start you off on the right foot.
3:42
Combine potato chips and khaki pants, go!
3:47
Just start writing it down, I’m not going to tell you the answers.
3:50
Thanks so much for watching our video today, make sure to subscribe to our channel if you
3:54
want to see more videos like this, leave a comment in the comment section below if you
3:58
have any questions or you want to see us make a video about something specific.
4:02
Also, check out the links in the description, they are links from the video to give you
4:06
more information.
4:07
Also, you can sign up for our email newsletter if you want more information regularly
4:21
about this.
Categories
Videos

Real-Life Application of Blockchains in Business

Transcript

0:00
Hello, guys!
0:01
Welcome back to All About Apps series from Cleveroad Studio.
0:04
Today, we’ll finally find out when and how we can apply Blockchain technology in small
0:09
and medium businesses and what Blockchain business ideas we can use
0:14
There are so many myths about this technology that only a handful of people are brave enough
0:21
to start working with it.
0:22
I think it’s time to get over all of them.
0:26
Myth 1 There is only one Blockchain
0:29
Not true!
0:30
There are many of them, each has its own differences due to the purpose it has to serve.
0:36
So you can choose the system which will suit your business the most.
0:41
Myth 2 Blockchains are absolutely secure There is no 100% secure system in the world.
0:48
But the fact of hacking will be recorded and wouldn’t go unnoticed.
0:52
Myth 3 Blockchain is open for everyone Blockchain is an open database where all members
0:58
have access But access can only be given to the stakeholders.
1:03
Moreover, a private blockchain can be built on top of a public blockchain, providing access
1:09
only to those users who need it.
1:12
Myth 4 Blockchains are only used by criminals Anyone can use it for good or for bad, but
1:18
Blockchain records all actions and no one can delete this data.
1:23
Any transaction can be tracked back.
1:25
Myth 5 Blockchains cannot be used for business In plain English, Blockchains were created
1:31
to protect blocks of data, verify information and record all actions.
1:36
From this point of view, Blockchain is an irreplaceable technology for any sphere with
1:42
sensitive data All these myths prevent us from believing
1:45
that Blockchain is not only a trend, it is the way we all are going to do business in
1:51
the nearest future.
1:53
And the sooner we understand that the better position we can get with our businesses.
1:57
Watch our previous video about the Blockchains and its advantages for your business and don’t
2:02
forget to subscribe to our blog!
2:04
Now, let’s get back to the topic and figure out what real-life blockchain technology applications
2:10
we can take advantage of.
2:12
For instance, we can use Blockchains for #1 Payments
2:15
Using Blockchain to make money transaction you exclude banks from this chain and their
2:20
fees as well.
2:22
Which means you send your money directly to a person you need to without any intermediaries
2:27
#2.
2:28
You can also apply Blockchain as Smart contracts
2:31
The platform excludes the possibility of delays, suppression or any outside influence.
2:38
It provides comprehensive financial security, monitors the terms of the contract and is
2:44
unbreakable.
2:45
Application #3.
2:46
Distributed storage in the cloud
2:48
The platform helps store more data using the same amount of hardware and saves a tidy sum
2:55
at the same time.
2:56
So in case your business operates big data, blockchain is a great opportunity to cut down
3:02
your expenses.
3:03
#4.
3:04
Digital Identity
3:06
With this system, it is much easier to track and monitor digital identities.
3:11
And the best thing it does is identity authentication, where blockchains are needed to secure the
3:17
whole procedure.
3:18
#5.
3:19
Notary
3:20
To certify a document in Europe, you’ll have to pay more than 200 euros.
3:25
With the blockchain platform, you’ll spend 0.2 euros.
3:28
And if you deal with such certificates, this blockchain business idea will help you stay
3:35
afloat.
3:36
#6.
3:37
Gifts and discounts Various loyalty programs help you engage customers
3:41
and show them your care.
3:43
And, again, blockchains can help us avoid different types of scams and create unique
3:48
certificates which would be easy to verify.
3:51
#7.
3:52
IoT systems
3:53
IoT devices collect megatonnes of data.
3:57
All this information needs to be processed and stored.
4:01
Blockchains fit these criteria the best.
4:04
#8.
4:05
Chain of supply Usual software that manages supply chains
4:09
is very fragile and in a case of a crash, you have all chances to go bankrupt.
4:15
Blockchains records everything that happens which means even in case of a failure or crack,
4:20
you can always find out what happened and rehabilitate the system.
4:25
Every day we see new Blockchain business opportunities and how many blockchain startups are appearing
4:30
all over the globe.
4:31
It all proves that this system is a bridge to the future.
4:36
The full version of our article you will find right here, in our blog, don’t forget to
4:43
subscribe to it and be the first to get our fresh articles.
4:47
This is it for today, see you next time.
4:49
Bye
Categories
Videos

Naming a Business – Ideas and Tips for Choosing Names

Transcript

0:00
– Are you stuck trying to name something in your business?
0:02
Whether or not it’s your actual business,
0:04
a product, a service, your method
0:07
or anything else that’s in your business,
0:09
naming is incredibly important
0:10
because it not only creates a first impression for people
0:14
but it’s something that you own.
0:16
It’s not something that anybody else can have.
0:19
So having a very powerful name is a very strategic advantage
0:23
for your brand.
0:25
My name is Kaye Putnam.
0:26
I’m the psychology-driven brand strategist
0:28
and in this video, I’m going to share
0:30
my best tips, tricks, tools and techniques
0:34
for naming your brand or anything related to your brand.
0:38
So let’s quickly review
0:39
the advice that you’ve probably heard already.
0:41
A quick Google search will tell you
0:42
that your name should be easy to spell,
0:45
easy to say and easy to remember.
0:48
That’s kind of a given.
0:50
Second, you want to make sure that the name is available.
0:53
So this means different things in different arenas.
0:55
So first of all, for social media and your website URL,
0:58
you’re going to want to make sure
0:59
that there’s some form of your name that is available.
1:03
One of my favorite clothing companies, ADAY,
1:06
they don’t actually have aday.com.
1:08
They use thisisaday.com and they also use that handle
1:12
for a lot of their social media accounts.
1:13
So even if your specific name isn’t exactly available,
1:17
you can sometimes work around that piece.
1:20
Now, the second part is more important
1:22
and I’m not a lawyer so I can’t give you the exact advice
1:25
but you definitely want to check your name
1:26
against the trademark registries in your country
1:29
whether you’re in the US or the UK
1:30
or wherever you are in the world
1:33
to make sure that somebody in your space,
1:36
in a related industry is not using your name already
1:39
or it’s not protected legally.
1:41
And lastly, you want the name to be something
1:43
that’s meaningful to you and your business.
1:46
So you want it to communicate something
1:48
that tells people a little bit about your business
1:52
or at the very least is something that holds a special place
1:55
in your heart so that you have a chance to use your name
1:58
as a jumping off point
1:59
for stories that you tell about your brand.
2:01
If you connect your brand name to your why
2:04
behind your business instead of the how,
2:08
it can grow and scale with you even if your exact products
2:12
and services change over time.
2:14
Okay, so now that we have the tried and true advice
2:17
out of the way, let’s talk about some different techniques
2:19
that you can use to name your brand,
2:22
business, product, market, method,
2:24
anything that you’re naming in your business.
2:26
You can always make up words
2:28
or even combine two existing words to create a new one.
2:33
So you can think of brands like FedEx, Yahoo.
2:37
I did this for my Brandfluency archetype courses.
2:42
I of course combined brand and fluency
2:46
to tell people that the course is helping them getting,
2:49
to get fluent in the language,
2:51
emotional language of their ideal clients.
2:53
So that’s definitely an option.
2:55
You have to be a little bit wary
2:56
of the memorability of your word,
2:59
how you’re spelling it to make sure that people
3:01
aren’t going to misspell it all of the time
3:03
and the cheese factor.
3:04
So sometimes when you squish two words together,
3:06
it can be a little cheesy.
3:08
So depending on what your brand personality is,
3:10
that may or may not be a good fit for you.
3:13
Next, it can be descriptive
3:14
and this doesn’t mean that you have to be ABC Plumbing.
3:17
You can choose something that is descriptive of your brand,
3:20
values, the brand experience that your provide
3:23
or even the type of client that you work with.
3:27
Some big brands that you’ll recognize
3:29
that use this technique are like Land Rover,
3:31
Discovery Channel and Pampers.
3:34
Another technique that seems to work very well
3:37
especially for a lot of really big companies
3:38
is to choose a word that is real
3:41
and is either really loosely related to what you’re doing
3:44
or not related at all, at least on the surface.
3:48
So Apple does this clearly.
3:50
You wouldn’t think of the fruit being related to technology
3:53
on first impression.
3:55
Also, Caterpillar, the,
3:58
I mean, they’re a conglomerate so they have,
4:00
they’re mostly known for their construction equipment
4:02
but they also do financial services and a few other things
4:05
but that doesn’t seem to be related either
4:07
but it’s at least a word that people know and recognize
4:10
and it also gives you a chance to tell a story
4:12
about whatever word that you choose.
4:14
Now, if you’re a freelancer, author, consultant,
4:17
advisor, coach, mentor, that type of person
4:21
and you’re basing your business around your genius,
4:26
your skills and perhaps even your time in the business,
4:31
naming your business after yourself can be a clear option.
4:34
So you’ll notice that my primary business is kayeputnam.com
4:39
because it is the brand strategy,
4:41
the impressions that I have,
4:43
it’s the way that I interact with the market
4:45
and I also will name things
4:47
that are underneath my main brand.
4:49
So there’s some benefits to this.
4:51
If you are a personal brand,
4:53
it gives you the ability to pivot if you need to.
4:56
So if I tomorrow decide
4:58
that I am no longer doing brand strategy,
5:00
I’m going to become a Facebook ads strategist,
5:03
I could do that and preserve some of the brand equity
5:06
that I’ve built over time.
5:08
Now, if you’re doing something like software as a service,
5:10
e-commerce or a business that you know that you want to sell
5:14
and scale really large in the future,
5:16
naming your business after yourself
5:18
probably isn’t the best option
5:21
but even some really large brands have done this.
5:24
I mean, think Michael Kors,
5:26
even something like Larabar is named after the founder
5:30
whose name is Lara.
5:31
Another benefit to doing this
5:33
is that it creates a clear connection
5:35
between you as the founder and the person
5:39
and people that you’re serving.
5:41
Lastly, another type of common name
5:43
that you see are acronyms.
5:45
Now, I don’t necessarily recommend this
5:48
but since there are so many big businesses
5:52
that have acronyms,
5:53
let’s just at least cover that it’s an option.
5:56
So think about H&M, IBM, BMW, MTV.
6:01
These are all massive brands
6:03
that hold a very significant place in our minds
6:05
but for small businesses, it’s going to be very hard
6:08
to make a few combination of letters significant
6:12
and memorable in your ideal clients’ minds.
6:14
Keep in mind that those businesses
6:16
have spent millions and millions of dollars
6:18
on building up the recognition with their brand’s name.
6:22
So now that we’ve talked about the types of brands,
6:24
let’s talk about some techniques and strategies
6:28
that you can use to make them more memorable.
6:31
Like I mentioned in the beginning of the video,
6:33
I am the psychology-driven brand strategist
6:36
so I would be remiss
6:38
to tap in to some of these psychological triggers
6:41
that make your name better.
6:43
So one memory cue is using alliteration in your name.
6:46
Alliteration is when you pair up two words or more
6:49
that have the same letter as the first letter
6:51
so like Coca-Cola, Lululemon, Best Buy.
6:55
These brands all become more memorable
6:57
because the words literally roll off of our tongue
7:01
’cause we’re starting each of the words
7:02
with the same letter.
7:04
Another pattern that you can use
7:05
when you’re naming your business, brand, product, et cetera
7:08
is rhyming to make it more memorable.
7:11
Brands like StubHub, 7-Eleven and Piggly Wiggly
7:14
have all employed this technique
7:17
to make their brands more memorable
7:20
in their ideal clients’ minds.
7:21
Next, you can also take common phrases, cliches or puns
7:26
and modify them to fit your business.
7:29
One of my favorite online entrepreneurs, Ash Ambirge,
7:32
recently, actually not recently,
7:33
I think it was a couple years ago now
7:35
but she sold a course that I purchased
7:37
that was called The Six Appeal Process.
7:40
Obviously a play on words from sex appeal.
7:43
If you employ this technique though,
7:44
be aware that it may not translate cross-culturally.
7:49
So if you’re doing business in one country
7:52
and then you also want to appeal
7:53
to customers in other countries,
7:57
it’s not going to be a direct translation
7:59
so you may lose some of the appeal
8:02
when you’re crossing country borders.
8:05
Another pattern that you see often
8:07
when it comes to naming is using word and word.
8:11
Stop and Shop, Crate and Barrel, The Pig and the Lady
8:15
in Honolulu, Hawaii, one of my favorite restaurants.
8:19
This pairing is used often
8:22
and it creates a fun juxtaposition
8:24
between two different words
8:25
which adds to the meaning
8:27
and to the descriptive quality of the name.
8:30
So one of my best pieces of advice
8:32
when you’re naming your business
8:33
is A, try not to get too frustrated.
8:36
So this is definitely a process.
8:40
Most likely, the first 10, 15 or even 20 names
8:44
that you come up with
8:45
and maybe even fall in love with a little bit
8:47
are probably going to be taken already
8:49
by somebody else who thought of them first.
8:51
So think of this as a brainstorming exercise
8:54
where you’re coming up with as many options
8:56
as humanly possible.
8:58
Try to connect the name to a story,
9:01
to the deeper values and principles that your brand embodies
9:05
not just this superficial thing that you’re selling
9:08
and if you get seriously stuck,
9:10
there are professionals that can help facilitate
9:13
this naming process for you
9:16
and although it’s not the main service
9:18
that I offer for my clients
9:19
as we create their brand strategy,
9:21
I have facilitated this process, this technique of naming
9:25
several times for different clients.
9:27
I have some tools that I have found extremely helpful.
9:31
One of them is onym.co which is an incredible curated list
9:35
of websites and resources and tools
9:38
that you can use to brainstorm lots of options.
9:41
I also like leandomainsearch.com.
9:44
For everybody who feels like
9:46
all of the best domain names are taken,
9:49
this provides some fun options
9:51
and a good brainstorming tool as well.
9:54
I also use panabee.com to check availability
9:57
and also to give me other related options
10:00
when I’m looking at URLs.
10:03
Click the link below this video.
10:05
I’ll link you up to my full blog post
10:07
that explains this entire process in depth.
10:10
If you enter your email address on that page,
10:12
you’ll get additional resources, worksheets and training
10:16
that you can use to name your business
10:18
and above all, enjoy what you’re doing, have fun.
10:21
Kudos to you for expanding your business
10:24
or starting your business,
10:26
whatever exciting stage that you are at
10:29
and I hope that you find the perfect name.
Categories
Videos

How to start business in Russia 5 steps

Transcript

0:02
hi guys! I’m Kate – your personal assistant from Russia. If you have plans
0:08
to start a business in country with walking bears and beautiful women I will
0:13
show you what you should know. Step 1. People. People always come first, so if we
0:19
want to find best people here. Don’t bet on linked-in it’s blocked because of
0:23
Russian law violation. Never try doing it I’m serious, I mean it. But it is not a
0:30
problem because you may use the most popular website on this matter: headhunter
0:35
Or if you need something quick, not full time, try youdo app. Here is the link a
0:41
Good service Best of Partners can help you to find new partners for business of
0:46
your dream and do a nice networking. Step 2. Visa. First time you can arrive
0:53
in Russia with business or tourist visa. Try to find an authorised person who
0:58
will help to register company. After business registration you have to obtain
1:02
an employment visa. This multiple entry visa for one to three years. More details
1:08
about these kinds of visa can find on the site myvisatorussia.com. Step 3
1:14
Accommodation. If you need a place to stay and you don’t want to be
1:18
crooked, you may use Cian or its mobile app. It’s friendly interface and real
1:23
pictures can help you to find easily flats for sale or rent including
1:28
offices. If you need a car, you can rent it. To use a taxi service you can simply
1:33
download Uber or Gett apps. Here are the links
1:37
step 4. Kinds of legal forms. When entered the Russian market one of the
1:43
first questions to answer is what kind of legal forms suits your business most. You
1:49
can choose between a number of different forms shown on this slide. It is much
1:54
more simple and convenient to register business as a legal entity rather than
1:59
individual entrepreneur, because the entrepreneur form requires a foreigner
2:04
to have a residence permit first. That’s why limited liability companies
2:09
are the most popular forms of business in Russia. Step 5
2:14
Bank account. For the past two years quite a number of banks in Russia have
2:19
disappeared due violation of central bank rules
2:22
never violate Russian laws, remember? 🙂 So don’t mess with no name banks. Here is an
2:28
example of the count opening process in the biggest bank of russia. We call it
2:33
Sber. There are also Alpha, VTB etc. Follow this link. If you have any
2:39
questions I have not covered in the video, ask me in comments. If you are from
2:43
China or India or Turkey please help me up
2:47
adding subtitles of your language. I hope my information helped You launch and ultra
2:52
profitable business in Russia. Sign up to my channel, put likes and leave your
2:57
comments
Categories
Videos

Best Business Ideas – Figuring Out Where to Start

Transcript

0:00
hello I’m dr. Shannon Reese and on
0:02
today’s episode of spotlight on success
0:04
I am starting a brand new series that
0:06
I’m really excited about sharing with
0:08
you and I am going to be addressing some
0:11
of the biggest business challenges that
0:14
women business owners have been sending
0:16
in to me looking for solutions and today
0:19
we are starting off with a challenge
0:21
from Michelle Morton who writes I am a
0:25
mom preneur my biggest challenge is I
0:27
have so many ideas and don’t always know
0:29
where to start I research on the
0:32
internet but it can get overwhelming as
0:34
I am trying to do as much as I can on my
0:36
own without having to pay someone to do
0:39
it I’m very organized and I know how to
0:42
map out and make a plan but I am just
0:45
not sure where to start when you know
0:48
where you want to end if like Michelle
0:51
you’ve had moments where you just
0:53
completely felt bogged down by your
0:56
ideas you had a lot of things going on
0:58
your mind a lot of probably really great
1:01
ideas to consider and we’re just unclear
1:03
about which one to go after first I want
1:07
you to stay tuned for today’s episode
1:09
where I’m going to share a three-step
1:12
filter system that you can use to really
1:15
kind of whittle down those choices and
1:18
get on to the business of moving your
1:20
business forward and that’s what you
1:23
have to look forward to on today’s
1:24
episode of spotlight on success
1:49
as I mentioned in the introduction I am
1:53
starting a brand new series addressing
1:55
some of the biggest business challenges
1:57
that women business owners are facing
2:00
and today’s challenge comes in again
2:03
from Michelle Morton and Michelle thank
2:05
you so much for submitting your
2:07
challenge I think it’s especially common
2:11
for creative types and I’m one of them
2:13
to you know get into that place a lot
2:17
that place of overwhelm and I’m never at
2:20
a loss for a great idea I’m just not
2:23
they pop up all the time but it’s what
2:25
do you do with them that makes the
2:27
difference I need to determine whether
2:29
or not this is just another shiny object
2:32
or if this is something that I really
2:34
need to sink my teeth into deeper and
2:37
possibly shift some stuff around to
2:39
actually put this in place and move it
2:41
ahead but the point is to actually have
2:44
a system that you run your ideas through
2:47
so that you can filter out the ideas
2:50
that are good versus the ideas that are
2:53
spectacular and also determine you know
2:56
do I need to do this right now or not so
3:00
let’s go through this three-step process
3:02
Michelle I wanted to tell you that the
3:04
advantage is that you already know where
3:07
you want to go and that is a huge huge
3:11
part of the puzzle so the fact that you
3:13
already know where you want to go is
3:15
great and now it’s just a matter of
3:17
processing through all of those ideas so
3:20
that you know that you are moving
3:23
forward in the most direct efficient and
3:27
and Swift us way possible to keep
3:30
growing your business so so step number
3:32
one does this idea align with your
3:35
highest priorities if you watched any of
3:38
these videos or you have read any of my
3:40
blog posts I tend to talk about the
3:42
importance of really understanding what
3:44
your highest priorities are to create
3:47
and sustain a successful business you’ve
3:50
got to know what they are and so start
3:52
there because that’s what will allow you
3:56
to be successful in business and in life
3:59
so if you don’t know what those five
4:00
highest priorities are take the time to
4:03
you’re them out what are those
4:06
non-negotiables those things that you
4:08
have to have in your business and life
4:10
in order to have what you’ve always
4:13
dreamed of having and the hint that i
4:15
always like to give is that you better
4:17
be number one on that priorities list
4:19
for many important reasons once you’ve
4:22
got those down on paper then post them
4:25
everywhere so it’s a constant reminder
4:27
to you every time you have a new idea
4:29
pop up there’s the reminder you know
4:31
have it on your computer does this fit
4:34
into an align with my highest priorities
4:37
if not then you know it’s probably out
4:40
of the running at that point the second
4:42
filter is will this provide a direct
4:45
return on investment that I can measure
4:47
and track sometimes you just need to put
4:50
some skin on your ideas and they might
4:53
seem great for them from the inception
4:55
but will they really have the substance
4:59
to deliver and that’s what you have to
5:00
determine asking yourself that question
5:03
the second filter and a great way to
5:05
figure this out is by you know starting
5:07
by doing a simple mind map and I’ve
5:10
always loved the concept of my maps and
5:12
I have to be honest and say that I
5:14
actually only in the last couple of
5:17
months started using them myself in my
5:19
business and i have to tell you how
5:21
refreshing it is to offload my ideas and
5:25
clear my mind by putting it down on
5:28
paper putting it down on a mind map and
5:30
then i can go back to it from a
5:32
completely different perspective and
5:34
really look at it from a different angle
5:36
with a different set of eyes a fresh
5:38
mind having gotten all the noise out of
5:41
my head so i highly recommend mind
5:43
mapping and you begin with that core
5:45
idea and from there you branch out
5:49
brainstorming the who the what the where
5:52
the when and the how so let me give you
5:55
some examples of questions that you can
5:57
ask yourself with regard to you know
5:59
creating those branches who will do the
6:02
work if you’re a solo entrepreneur then
6:04
more than likely the responsibility is
6:07
going to fall on your shoulders you’ve
6:09
got somebody else that you can hand this
6:12
off to whether a virtual assistant or an
6:15
intern
6:16
even better the wet part what amount of
6:20
work will need to be done to get this up
6:22
and running do you have the systems in
6:25
place to roll this out do you have the
6:28
resources at your disposal to help you
6:31
figure out what you need to know that
6:33
you don’t already know but asking
6:35
questions along those lines of the what
6:37
the next is where can you recruit help
6:41
expertise support to help you make this
6:45
idea into a reality is this something
6:48
that you can do now the wet when can I
6:51
reasonably expect to get this done
6:53
looking at your schedule looking at your
6:55
calendar in your current workload when
6:57
can you reasonably expect to have this
6:59
done and lastly how will I fund this
7:02
idea do you need to invest money in it
7:05
to get it off the ground first and
7:07
foremost and then second part of that is
7:10
how much can I expect in return
7:13
financially from my investment whether
7:16
it’s just an investment of time and
7:17
energy what are you going to get in
7:19
return what’s the bottom line number so
7:22
that you know that from a revenue
7:24
standpoint this is moving your business
7:26
forward the third filter is asking
7:29
yourself is this something I can and
7:31
should do now so your idea may have made
7:34
it through filter one and number two but
7:37
then you have to determine is this
7:39
something that makes sense for me to do
7:41
right now or is this something that
7:43
maybe I want to put off for a couple of
7:45
months this is what you have to decide
7:47
make sure that with this final filter
7:49
that you’re not going to sacrifice
7:51
yourself or any of your other highest
7:53
priorities by trying to squeeze this in
7:56
so examine your calendar and determine
7:58
if now is the time to start or not you
8:00
might be able to shift some things
8:02
around to get it in now you might have
8:03
some natural openings to do the work to
8:07
roll it out or you may need to put this
8:10
off get over some current projects that
8:13
you’re working on and plan to start it
8:16
at a date a little bit further down the
8:18
road you know it’s really great to be a
8:20
dreamer and to express your brilliance
8:23
in by birthing new ideas all the time I
8:26
love doing that myself but before you
8:29
jump into action
8:30
take some time to really determine
8:31
whether or not you know this is just a
8:35
good idea or if this is a fantastic idea
8:38
that’s really going to move your
8:40
business forward when you’ve got ideas
8:42
and you’re trying to determine where to
8:44
start make sure that you take it through
8:46
this three-step filtration process so
8:49
that you know that you are making a
8:51
smart decision to move your business i
8:53
had if you found this tip helpful today
8:56
i would absolutely love it if you would
8:58
take a moment to share it with your
9:00
peeps you have a lot of choices i know
9:02
you can tweet it out you can pin it you
9:04
can share it on facebook or you can give
9:07
me a google plus shoutout and if you
9:09
want to stay on top of my latest
9:11
episodes on spotlight on success i
9:13
invite you to subscribe to my youtube
9:16
channel i would love to have you in my
9:18
tribe be great to have you here so
9:20
please come on board and if you have a
9:23
big business challenge that you would
9:26
like me to address on a future episode
9:28
of spotlight on success please contact
9:31
me at dr. Shannon reiss.com I would love
9:35
to hear from you until next time I
9:37
challenge you to keep shining brightly
9:47
Categories
Videos

Top 5 Ecommerce Business Ideas for 2018

Transcript

0:02
if you’re eager to start your own
0:05
but struggle to come up with a relevant
0:07
and unique idea of what to sell
0:08
we have great news for you
0:10
we have prepared a list of five types of products
0:12
that are going to take over the market in 2018
0:15
and make your business venture a success
0:18
all the ideas
0:19
presented in this video
0:20
can be easily turned real
0:21
with ready-made website templates
0:23
by TemplateMonster
0:24
choose from over 26,000 templates
0:27
for various types of businesses
0:28
and enjoy the ease of creating a website in a couple clicks
0:32
let’s dive into it
0:33
smart home products and accessories
0:35
over the last couple years
0:37
smart home products have become
0:38
increasingly popular in 2017
0:41
80 million smart home devices were
0:43
delivered worldwide
0:44
and the number increases every year
0:46
those products include cameras
0:47
door locks
0:48
alarm
0:49
audio systems
0:50
speakers
0:50
thermostats
0:51
and more
0:52
the demand for these products will grow more and more in the following years
0:55
as people will get used to them
0:57
and realize their value
0:58
so starting to sell this
0:59
type of goods now
1:00
will definitely mean getting increasing profit
1:03
a our VR headsets
1:04
apps
1:05
an accessory store
1:06
this nisha is very close
1:08
to the previous one
1:08
but is still being a completely separate market
1:11
according to the statistics provided by Google
1:14
over 40% of adults are interested
1:16
in giving VR a try
1:17
this type of products is entertainment oriented
1:19
including video content in games
1:22
and opens a space for a big number of accessories
1:24
and side products
1:25
being relatively new for consumers AR and VR
1:28
related niche attracts a lot of attention
1:29
and has a huge potential for future development
1:32
fitness store and/or sports nutrition
1:35
since more and more people get engaged
1:37
into a healthy and active lifestyle
1:38
the items they use while working out and
1:40
the food they eat to get in shape
1:42
are the ones that are in demand
1:44
this trend has already been present
1:45
on the market for some time
1:47
and shows no signs of slowing down
1:48
selling HIIT equipment
1:51
sports apparel
1:52
and other goods
1:52
including some items for outdoor activities
1:54
may turn out to be a highly profitable business
1:57
phone accessories
1:58
and other phone related products
1:59
now with new smartphones and tablets
2:02
of different sizes and shapes being
2:03
constantly released
2:04
the market for such items as
2:05
phone cases is huge
2:07
almost every single model requires a special one
2:10
so if you provide a wide choice
2:12
and update your stock regularly
2:13
and you will definitely win the trust of your target customer
2:16
other products such as power banks
2:18
OTG cables
2:19
phone chargers
2:20
protective glasses are always in demand
2:22
online grocery store
2:24
and / or a fresh meal delivery
2:25
both the grocery store and a
2:27
food delivery company
2:28
belong to a very demanding type of business venture
2:31
but still become very rewarding in a long-term perspective
2:33
your product choices depend on the region you are going to cover
2:36
and selling some specific
2:38
or rare types of food such as
2:39
international cuisine
2:40
vegan or vegetarian food
2:42
healthy meals
2:43
you may win a lot of loyal clients
2:45
also providing fresh meal delivery is gonna increase your client base
2:49
wrapping up
2:49
these days it’s important to stay on top of everything
2:52
that’s going on in the e-commerce world
2:54
follow the trends
2:55
keep up learning what people want to buy
2:57
and you’re gonna make it
2:59
thanks for watching this video
2:59
give us your thumbs up
3:01
leave a comment and don’t forget
3:03
to check some of our other videos
Categories
Videos

5 Fantastic Business Ideas For Stay at Home Mums

Transcript

0:00
Hi besties! As a stay at home mum,
0:03
you will no doubt be desperate to get back into work.
0:06
While being a mum is a rewarding job, it doesn’t pay the bills.
0:11
If you are a stay at home mum that is desperate to be working again,
0:16
but you don’t know where to start, your search is over.
0:20
This guide will give you fantastic business ideas
0:24
for you to create your mini-empire from the comfort of your own home:
0:29
Z! Go get the ideas! I love getting the ideas for the besties!
0:38
One, Wedding Planner
0:42
Being a wedding planner is incredibly rewarding and is hard work.
0:49
Setting up your own wedding planning business will involve virtually no start up costs
0:56
What is more, you can obtain all the necessary wedding essentials from Paper Themes
1:03
to ensure that your prospective brides have everything that they need for their big day.
1:11
Two, Laundry Services
1:13
While the prospect of taking in other peoples laundry may not be the most exciting of careers,
1:21
it can prove to be very lucrative. Of course, it very much depends on your approach
1:28
to ironing and washing clothes. Three,
1:33
Blogging Setting up your own blogging business is easy.
1:37
All you need is a creative mindset and a laptop. You could be paid to review products, market
1:44
the services of various retailers or simply guest blog for other bloggers.
1:52
Four, Become a Virtual Assistant
1:55
Yes, this is a real job. By offering out your virtual services to business,
2:07
you can provide administrative support from the comfort of your own home.
2:12
Compile your CV and send it to local businesses in your area as a starting point.
2:19
Five, Freelance Your Skills
2:22
Life before the kids may seem like a distant, and forgotten, memory.
2:27
What did you do prior to having children? Marketing, web design and data analysis are
2:34
all skills that can be freelanced. Take a look at your CV and see what skills
2:39
you think companies in your locality would want to outsource.
2:44
Email them a copy of your skill set and put together your portfolio to demonstrate to
2:50
prospective employers. Thanks to Emily for sending this article to
2:55
us! Shoutout to Emily!
2:58
And if you have just started your business, Make sure to grab your free failure report
3:04
from richmombusiness.com/NewBestie. This report features the top 10 reasons
3:11
new businesses fail within the first few years. Luv you all!
3:17
Peace out yo!
Categories
Videos

3 Branding Ideas Small Businesses Can Learn From Artifact Uprising

Transcript

0:01
Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business
0:27
and a life that you love.
0:29
And today is awesome because it’s one of our favorite segments called Love Your Branding
0:40
Baby.
0:43
In this segment we highlight a business that just gets it from their messaging to their
0:49
website all the way through to their product, they’re just awesome.
0:53
And today I want to focus on a brand that I recently discovered called Artifact Uprising.
0:59
So what they do is they create high quality physical prints from your digital photos and
1:04
even from Instagram.
1:05
Now, while you’re gonna discover they’re doing tons of things right, I wanna focus
1:09
on three smart strategies that you can use in your business starting today.
1:13
Smart strategy number one is you’ve got to drive desire, and the best way to drive
1:18
desire is to know what you’re really selling and focus on that.
1:21
And these people do it well.
1:23
So they’re not just selling easy prints of your digital photos, what they’re really
1:27
selling is a feeling of connection to ourselves, to our memories, and to our milestones.
1:34
And in this digital age, that’s something that’s missing.
1:36
Check it out.
1:38
Everywhere you look on their site there’s a feeling of touchability, of beautiful, meaningful
1:43
objects that ground us in the real world.
1:45
And check out this smarty pants line: off your device and into your life.
1:50
It’s got a great double meaning.
1:51
We’re getting your photos off your device and into your life and we’re getting you
1:56
off your device and into your life.
1:58
So they do a great job of making us realize that our lives are not on our phones.
2:03
They’re about real people and high quality things that we can share with real people
2:07
that we actually love.
2:09
So what they’re really selling is connection and now I want you to ask yourself, what are
2:14
you really selling?
2:16
If you like this topic and you wanna go deeper we did a whole video about it, and I’ll
2:20
put the link below.
2:22
Smart strategy number two is you want to work your why.
2:25
So as our friend Simon Sinek says, people don’t buy what you do, they buy why you do
2:30
it.
2:31
And Artifact Uprising does a brilliant job of letting us know why they do what they do.
2:37
They are super clear on their purpose and they let you know all over the place.
2:41
Have a look.
2:42
Under the Purpose Within Every Product section you can see that they love the outdoors and
2:46
strive to use recycled and reclaimed materials wherever possible.
2:51
They use mountain beetle pine wood, which is otherwise considered waste material, and
2:55
as a US based company they make their products in the USA and it gets even better as they
3:01
say, “Our calendars and wood block and prints provide jobs for adults with intellectual
3:06
and developmental disabilities.”
3:08
So, as you can see, they talk about the why behind what they do on every part of their
3:13
site.
3:14
It’s honest, it’s heart based, and, of course, it inspires sales.
3:18
So now you’ve gotta ask yourself, are you clear on the why behind what you do?
3:23
Are you clear about what you stand for?
3:25
And, most importantly, are you doing a good job letting us all know about it?
3:30
Smart strategy number three is you wanna highlight your humanity.
3:33
So in a world where everyone’s trying to pretend to be bigger than who they are and
3:39
often say we, when it’s just one person behind a laptop, Artifact Uprising is amazing
3:44
because they’re small and they’re proud of it.
3:47
Take a look.
3:48
Here they say, “We’ve grown from 3 people working in a basement to a team of 12, yet
3:53
the roots remain the same.
3:54
We pride ourselves on being a small company and we think that matters because at the end
3:59
of the day, we take it personally.
4:01
All of it.”
4:02
We take it personally.
4:04
That is such a beautiful and vulnerable reminder that there’s a real person and real people
4:10
at this company who actually care if you buy their products.
4:14
And this is another example.
4:15
So I recently ordered some prints from them and when I got my package in the mail I opened
4:19
it up and the first thing I saw was this beautiful card.
4:22
And then I flipped it over and this message really touched me, “We stand behind the
4:28
products we create.
4:29
If you’re not happy with the quality of your order or you believe your product has
4:33
a manufacturing defect or shipping damage, please contact us so we can make it right.”
4:39
Those last nine words, they are everything.
4:42
Please contact us so we can make it right.
4:45
You know, in today’s world people are so quick to take their upsets and their complaints
4:49
and their gripes straight to social media, and I love that Artifact Uprising is saying,
4:53
“Hey, look, everything doesn’t go perfect all the time, so if there’s a problem come
4:57
to us so we can fix it.”
4:59
They take so much pride in what they do and, again, they’re leading with their humanity.
5:03
And even the fact that this is on, like, beautiful, heavy cardstock, this is something so different
5:08
than you would get from a huge big box company.
5:11
So I want you to ask yourself, take a look at your sales process.
5:15
Are there any places that you can add more humanity back into your business?
5:19
Now, there’s lots more that this smart company is doing right, so go check them out at ArtifactUprising.com,
5:26
they are amazing.
5:28
Now let’s turn the focus back to you and your business.
5:31
Remember, insight without action is worthless.
5:34
So, first, which one of these three smart strategies could help you the most and what’s
5:40
one action step you could take right now to move all of this ahead?
5:44
Now, as always, the best discussions happen after the episode over at MarieForleo.com,
5:49
so go there and leave me a comment now.
5:52
Did you like this video?
5:53
If so, subscribe to our channel.
5:55
And, of course, share it with all your friends.
5:57
And if you want even more great resources to create a business and life that you love,
6:01
plus some personal insights from me that I only talk about in email, come on over to
6:05
MarieForleo.com and make sure you sign up for email updates.
6:10
Stay on your game and keep going for your dreams because the world needs that special
6:15
gift that only you have.
6:17
Thank you so much for watching and I’ll catch you next time
6:32
on MarieTV.
Categories
Videos

How to Choose Business Ideas | Product Design | Udacity

Transcript

0:00
You have all these ideas and
0:01
at this point, you should be wondering, which idea should I choose?
0:06
Well, to answer that question, you have a lot to think about.
0:09
Here are some of the considerations you should keep in mind.
0:12
First, is your idea a painkiller or vitamin?
0:15
Pain killers address an obvious and functional need for users,
0:19
while vitamins address user’s emotional needs and are really nice to have.
0:23
Now, both types, but
0:24
especially painkillers, can lead to successful companies.
0:28
For vitamin type ideas,
0:30
you’ll need to figure out how to get your users to be sticky, so
0:33
that way they continue to come back and use your product over time.
0:36
The second thing you should look for is how easy it is to monetize the idea.
0:40
Now you don’t need to monetize an idea on day one.
0:44
But understanding how to make money out of the service or
0:46
product is essential to building an enduring business.
0:50
Next is the idea simple?
0:53
Can you explain your idea in just a couple sentences?
0:55
For example, bagborroworsteal.com is like Netflix, but
0:59
instead of renting movies, you can rent, buy, or sell designer items.
1:04
Law enforcement and judges might say the simplest explanation is usually
1:08
the right, or truthful, one and this should also be true of your product.
1:12
Users should be able to describe the product and
1:14
its benefits to other potential users easily.
1:18
And here’s where we get to the heart of the matter.
1:20
Is your idea personally relevant?
1:23
For example, you might be a diabetic and want to develop affordable and
1:27
convenient blood sugar monitors for other diabetics.
1:31
Now, don’t underestimate this one.
1:33
This is of great importance, as it relates to how likely you are to
1:36
persevere in the face of challenge, uncertainty, or worse, looming failure.
1:41
You’ll be more likely to see an idea come to life if you care about the idea
1:44
in the first place.
1:46
Now another consideration for an idea is whether or
1:48
not you can follow through on it.
1:50
Think about your ability to organize a small team or
1:53
a large team to execute on that idea.
1:55
Can you get from a to b?
1:57
Next you should wonder if you have a large enough size of the market.
2:00
You want a really big slice of the pie.
2:03
The market just refers to your number of potential customers.
2:07
You should be able to calculate a lower estimate as well as an upper estimate
2:10
for your market size.
2:12
If you’re unfamiliar with market sizing, refer to the Instructor Notes.
2:15
There’s a resource link there.
2:17
And finally, does your idea have a legitimate secret sauce?
2:21
Does your idea leverage technology or patents in a unique way?
2:25
Or do you have talent and capital that no one else would ever have?
2:27
For Google, the secret sauce was the page rank algorithm.
2:31
The secret sauce has grown over the years to include many features
2:34
that bring millions of page results in fractions of a second.
2:37
Now that you have some considerations for what makes a great product idea,
2:41
I’d like you to evaluate the idea for the SuperDuper Shopping App.
2:45
You can find a survey that’s linked in the Instructor Notes.
2:49
Once you’ve taken the survey,
2:50
you can check this box to continue when you’re done.
Categories
Videos

4 awesome online business ideas

Transcript

0:04
4 awesome online business ideas to start
0:06
Niche positioning is preferred in ecommerce to such an extent
0:09
that it is increasingly difficult to find a niche in which a competitor has not already positioned themselves.
0:14
Our PrestaShop e-merchants’ operate in a wide variety of sectors,
0:18
so we’ve put together a few ideas to make your offer an original concept.
0:22
First of all,
0:23
think about setting yourself apart by the origin of your products.
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Consumers are paying more and more attention to the origin of what they buy,
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an undeniable proof of quality and originality which can
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make all the difference to the success of your business.
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This is the strategy used by: Bloom’s online store,
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which completely revisits traditional flower delivery,
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with its online flower market.
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Here you choose to pick flowers in season directly from the producer,
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for delivery 24 hours later with no storage,
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to guarantee flower freshness, longevity and originality.
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These are effective arguments for consumers who are tired of the traditional offerings
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from physical or online florists.
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Ahlavache.fr, also found success with its online butcher,
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offering meat delivery directly from producers in the founder’s home region.
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This is a concept which is also based on the freshness of the products and their area of origin,
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for a quality commitment in an often controversial business.
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Both tell their story, and above all, the story of the producers they work with.
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This is a very effective way of enhancing your products.
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Don’t hesitate to try storytelling, that is telling the story of your brand and your products.
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Consumers will have a clear of idea of what you’re selling and where it comes from,
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and will be likely to talk about it to their friends and spread the word about your shop
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if they agree with your sourcing ethics.
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This back-to-the-source trend and proof of quality also gave rise to the enthusiasm for the “Do it Yourself” concept.
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It enables customers to create products themselves that they purchase as finished products,
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by offering them the components and instructions to make them.
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This is an original concept which may give you access to an already popular market, like the culinary market.
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This is what Bechef has done,
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enabling customers to choose recipes for dishes
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and have the ingredients and quantities required to make them delivered to their doorstep.
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Customers remain chefs in the kitchen without having to buy more food than they need for the recipe.
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Bloom’s fully incorporates this particularity in its concept,
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by sending the flowers in a box, leaving the customer the possibility to arrange their bouquet as they wish.
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The aim of an e-merchant is often to reach a broad target group irrespective of their location.
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However, positioning oneself in a niche market, may translate into offer proximity.
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Developing a business online in a limited geographical area such as a town or city can be even more effective.
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This is what Kiezkaufhaus, german merchant did.
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They brought the town’s e-merchants together in its shop to create a local marketplace that ensures same-day delivery on products.
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This is a reassuring and effective way of generating loyalty among consumers who are used to visiting their neighborhood shops.
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Revisiting basic products.
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Just because some products are standardized doesn’t mean you can’t give them a new lease on life!
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The shop Papier Tigre chose to make stationary a trendy, decorative and eco-friendly concept,
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by combining quality and innovative materials with refined graphic design.
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Mastering the entire chain from design to made in France distribution,
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Papier Tigre provides a unique and unexpected offering,
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attracting a target group which is very attached to fashion, art and writing.
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Skylantern seller, has adopted the same strategy,
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offering a broad range of traditional Japanese ball laterns available in different colors, shapes and patterns.
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The product is ideal for events and interior design,
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two areas where customers are increasingly demanding and seeking new products.
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Finally, don’t forget that an original concept is based on a strong identity.
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More than making your consumers loyal,
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you must offer them a real customer experience,
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and give them the desire to join your community.
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Invite each member to share their creations on your page,
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to see upcoming designs, give their opinion or meet you at events.
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By focusing your strategy on your identity and your community,
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you can try your hand at an innovative business model which engages over the long term,
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like the monthly subscription offered by Bechef and Bloom’s.
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This will enable you to make your offer last and evolve,
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and to make your online store a concept in its own right.
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For more information on starting your online business,
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subscribe to our YouTube Channel and discover our eCommerce software!
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Thank’s for watching and happy selling!