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3 Branding Ideas Small Businesses Can Learn From Artifact Uprising

Transcript

0:01
Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business
0:27
and a life that you love.
0:29
And today is awesome because it’s one of our favorite segments called Love Your Branding
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Baby.
0:43
In this segment we highlight a business that just gets it from their messaging to their
0:49
website all the way through to their product, they’re just awesome.
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And today I want to focus on a brand that I recently discovered called Artifact Uprising.
0:59
So what they do is they create high quality physical prints from your digital photos and
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even from Instagram.
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Now, while you’re gonna discover they’re doing tons of things right, I wanna focus
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on three smart strategies that you can use in your business starting today.
1:13
Smart strategy number one is you’ve got to drive desire, and the best way to drive
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desire is to know what you’re really selling and focus on that.
1:21
And these people do it well.
1:23
So they’re not just selling easy prints of your digital photos, what they’re really
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selling is a feeling of connection to ourselves, to our memories, and to our milestones.
1:34
And in this digital age, that’s something that’s missing.
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Check it out.
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Everywhere you look on their site there’s a feeling of touchability, of beautiful, meaningful
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objects that ground us in the real world.
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And check out this smarty pants line: off your device and into your life.
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It’s got a great double meaning.
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We’re getting your photos off your device and into your life and we’re getting you
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off your device and into your life.
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So they do a great job of making us realize that our lives are not on our phones.
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They’re about real people and high quality things that we can share with real people
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that we actually love.
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So what they’re really selling is connection and now I want you to ask yourself, what are
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you really selling?
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If you like this topic and you wanna go deeper we did a whole video about it, and I’ll
2:20
put the link below.
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Smart strategy number two is you want to work your why.
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So as our friend Simon Sinek says, people don’t buy what you do, they buy why you do
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it.
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And Artifact Uprising does a brilliant job of letting us know why they do what they do.
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They are super clear on their purpose and they let you know all over the place.
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Have a look.
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Under the Purpose Within Every Product section you can see that they love the outdoors and
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strive to use recycled and reclaimed materials wherever possible.
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They use mountain beetle pine wood, which is otherwise considered waste material, and
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as a US based company they make their products in the USA and it gets even better as they
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say, “Our calendars and wood block and prints provide jobs for adults with intellectual
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and developmental disabilities.”
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So, as you can see, they talk about the why behind what they do on every part of their
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site.
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It’s honest, it’s heart based, and, of course, it inspires sales.
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So now you’ve gotta ask yourself, are you clear on the why behind what you do?
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Are you clear about what you stand for?
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And, most importantly, are you doing a good job letting us all know about it?
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Smart strategy number three is you wanna highlight your humanity.
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So in a world where everyone’s trying to pretend to be bigger than who they are and
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often say we, when it’s just one person behind a laptop, Artifact Uprising is amazing
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because they’re small and they’re proud of it.
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Take a look.
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Here they say, “We’ve grown from 3 people working in a basement to a team of 12, yet
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the roots remain the same.
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We pride ourselves on being a small company and we think that matters because at the end
3:59
of the day, we take it personally.
4:01
All of it.”
4:02
We take it personally.
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That is such a beautiful and vulnerable reminder that there’s a real person and real people
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at this company who actually care if you buy their products.
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And this is another example.
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So I recently ordered some prints from them and when I got my package in the mail I opened
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it up and the first thing I saw was this beautiful card.
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And then I flipped it over and this message really touched me, “We stand behind the
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products we create.
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If you’re not happy with the quality of your order or you believe your product has
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a manufacturing defect or shipping damage, please contact us so we can make it right.”
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Those last nine words, they are everything.
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Please contact us so we can make it right.
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You know, in today’s world people are so quick to take their upsets and their complaints
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and their gripes straight to social media, and I love that Artifact Uprising is saying,
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“Hey, look, everything doesn’t go perfect all the time, so if there’s a problem come
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to us so we can fix it.”
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They take so much pride in what they do and, again, they’re leading with their humanity.
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And even the fact that this is on, like, beautiful, heavy cardstock, this is something so different
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than you would get from a huge big box company.
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So I want you to ask yourself, take a look at your sales process.
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Are there any places that you can add more humanity back into your business?
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Now, there’s lots more that this smart company is doing right, so go check them out at ArtifactUprising.com,
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they are amazing.
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Now let’s turn the focus back to you and your business.
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Remember, insight without action is worthless.
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So, first, which one of these three smart strategies could help you the most and what’s
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one action step you could take right now to move all of this ahead?
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Now, as always, the best discussions happen after the episode over at MarieForleo.com,
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so go there and leave me a comment now.
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Did you like this video?
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If so, subscribe to our channel.
5:55
And, of course, share it with all your friends.
5:57
And if you want even more great resources to create a business and life that you love,
6:01
plus some personal insights from me that I only talk about in email, come on over to
6:05
MarieForleo.com and make sure you sign up for email updates.
6:10
Stay on your game and keep going for your dreams because the world needs that special
6:15
gift that only you have.
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Thank you so much for watching and I’ll catch you next time
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on MarieTV.

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