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4 awesome online business ideas

Transcript

0:04
4 awesome online business ideas to start
0:06
Niche positioning is preferred in ecommerce to such an extent
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that it is increasingly difficult to find a niche in which a competitor has not already positioned themselves.
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Our PrestaShop e-merchants’ operate in a wide variety of sectors,
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so we’ve put together a few ideas to make your offer an original concept.
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First of all,
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think about setting yourself apart by the origin of your products.
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Consumers are paying more and more attention to the origin of what they buy,
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an undeniable proof of quality and originality which can
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make all the difference to the success of your business.
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This is the strategy used by: Bloom’s online store,
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which completely revisits traditional flower delivery,
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with its online flower market.
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Here you choose to pick flowers in season directly from the producer,
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for delivery 24 hours later with no storage,
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to guarantee flower freshness, longevity and originality.
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These are effective arguments for consumers who are tired of the traditional offerings
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from physical or online florists.
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Ahlavache.fr, also found success with its online butcher,
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offering meat delivery directly from producers in the founder’s home region.
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This is a concept which is also based on the freshness of the products and their area of origin,
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for a quality commitment in an often controversial business.
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Both tell their story, and above all, the story of the producers they work with.
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This is a very effective way of enhancing your products.
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Don’t hesitate to try storytelling, that is telling the story of your brand and your products.
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Consumers will have a clear of idea of what you’re selling and where it comes from,
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and will be likely to talk about it to their friends and spread the word about your shop
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if they agree with your sourcing ethics.
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This back-to-the-source trend and proof of quality also gave rise to the enthusiasm for the “Do it Yourself” concept.
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It enables customers to create products themselves that they purchase as finished products,
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by offering them the components and instructions to make them.
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This is an original concept which may give you access to an already popular market, like the culinary market.
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This is what Bechef has done,
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enabling customers to choose recipes for dishes
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and have the ingredients and quantities required to make them delivered to their doorstep.
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Customers remain chefs in the kitchen without having to buy more food than they need for the recipe.
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Bloom’s fully incorporates this particularity in its concept,
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by sending the flowers in a box, leaving the customer the possibility to arrange their bouquet as they wish.
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The aim of an e-merchant is often to reach a broad target group irrespective of their location.
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However, positioning oneself in a niche market, may translate into offer proximity.
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Developing a business online in a limited geographical area such as a town or city can be even more effective.
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This is what Kiezkaufhaus, german merchant did.
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They brought the town’s e-merchants together in its shop to create a local marketplace that ensures same-day delivery on products.
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This is a reassuring and effective way of generating loyalty among consumers who are used to visiting their neighborhood shops.
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Revisiting basic products.
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Just because some products are standardized doesn’t mean you can’t give them a new lease on life!
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The shop Papier Tigre chose to make stationary a trendy, decorative and eco-friendly concept,
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by combining quality and innovative materials with refined graphic design.
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Mastering the entire chain from design to made in France distribution,
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Papier Tigre provides a unique and unexpected offering,
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attracting a target group which is very attached to fashion, art and writing.
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Skylantern seller, has adopted the same strategy,
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offering a broad range of traditional Japanese ball laterns available in different colors, shapes and patterns.
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The product is ideal for events and interior design,
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two areas where customers are increasingly demanding and seeking new products.
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Finally, don’t forget that an original concept is based on a strong identity.
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More than making your consumers loyal,
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you must offer them a real customer experience,
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and give them the desire to join your community.
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Invite each member to share their creations on your page,
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to see upcoming designs, give their opinion or meet you at events.
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By focusing your strategy on your identity and your community,
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you can try your hand at an innovative business model which engages over the long term,
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like the monthly subscription offered by Bechef and Bloom’s.
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This will enable you to make your offer last and evolve,
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and to make your online store a concept in its own right.
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For more information on starting your online business,
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subscribe to our YouTube Channel and discover our eCommerce software!
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Thank’s for watching and happy selling!

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